
Clínica Vigar
A calm, consistent identity communicating a personal and professional approach to healthcare.
Contribution: Corporate identity, graphic materials and advertising
Visual identity in Marbella
An identity should remain consistent across websites, catalogues and printed materials. We design brands for Marbella businesses around where they are used and what they need to communicate to each audience.
Chat on WhatsAppBusinesses launching, updating an identity or organising materials that have grown without a shared guide. Work can focus on a logo or cover a broader visual system.
We clarify the name, offer, audience and tone before developing proposals. A style is not chosen simply because it is associated with Marbella. The visual direction should represent your activity and remain recognisable across formats.
We review how the logo, typography and composition work with the required text. A bilingual card, brochure and website header need different hierarchies. Specific materials and formats are agreed before design begins.
Handover identifies versions and usable file formats, with the guidance included in the brief. Print design does not automatically include production or installation. Those requirements are scoped separately.
A logo should identify your business and work wherever you need to use it. We start with the name, audience and intended applications to establish a visual direction with consistent colour and typography.
Before designing, we agree whether you need a new identity, a review of the existing one or further applications. The proposal specifies versions, file formats and revision rounds. We do not assume every business needs the same materials.
We first clarify what your business does, who it serves and what it needs to communicate. This brief guides identity decisions and helps keep your website, social channels and materials consistent.
We distinguish visual direction from broader strategic research. Positioning, naming and further applications need a defined brief before quoting. The scope follows how the brand will actually be used.
The work in practice

A calm, consistent identity communicating a personal and professional approach to healthcare.
Contribution: Corporate identity, graphic materials and advertising

Identity, web design and digital communication for a brand that takes people into the mountains.
Contribution: Graphic design, web development, SEO and digital advertising
FAQ
Yes, we can design applications from a shared identity. The quote lists materials, languages, formats and reviews. Manufacturing and printing are assessed separately.
Yes. We can build a more coherent colour and typography system around the identity you already have.
The proposal lists the logo versions, file formats and applications you need. We also agree the scope of the visual guide. Print and digital materials are prepared for their intended use.
We define stages and revision rounds around the brief and deliverables. Timing accounts for the available information and approvals. New applications are assessed before adding them.
Design and physical production are separate tasks. We specify which print-ready files are delivered and whether printing, manufacturing or installation needs a separate quote.