Fashion · Website & lookbook
Hyde Fast London.
Website design and development with a print and digital lookbook for a streetwear collection.
- Sector
- Streetwear and accessories
- Scope of work
- Website design, development and programming. Print and digital lookbook
- Project
- 16 / 18
01 / Context
Every project starts with understanding the business.
Hyde Fast London brings together clothing and accessories with a visual language rooted in streetwear. The project presents the collection on the website and in a lookbook, combining model photography, product imagery and typography. The preserved designs show how garments and their variations were organised across formats, from editorial collection pages to the online product catalogue.
Challenge
Present a fashion collection across formats while retaining the relationship between garments, accessories and campaign imagery. The lookbook needed an editorial reading experience, while the website needed an organised catalogue.
What we did
The work combined website design and development with a print and digital lookbook. Product and photographic layouts share a black-and-white graphic treatment adapted to each format’s purpose.
Outcome
The gallery preserves lookbook layouts and an online catalogue view as evidence of the deliverables. It presents archived work without attributing undocumented sales, traffic or campaign results to it.
02 / In detail
A closer look.
Explore the work. Each image can be opened at a larger size.
Yours could be next
Your business has its own story.
Let’s discuss what you need and how to shape it.
